Urban Science

  • Marketing Associate, Events Management

    Location US-MI-Detroit
    Posted Date 4 weeks ago(3/28/2018 11:24 AM)
    Job ID
    2018-3879
    # Positions
    1
    Category
    Marketing
  • Overview and Summary

    Urban Science is a business-solutions company focused on supporting the needs of the sales and marketing function of the automotive industry. We leverage a scientific methodology to help our client partner sell more vehicles, improve profitability and increase customer loyalty. And we do that by helping solve their toughest challenges including planning an optimal dealership network, improving individual dealer performance and efficiently converting sales leads into sales. In short, we guide business through science-and we’ve been doing this since 1977.

     

    OVERVIEW:
    The Marketing Associate will manage client events, industry and community events and sponsorships, and all corporate and local websites for Urban Science and our associated brands. Additionally, this position will assist with the development of associated advertisements, presentations and marketing materials as well as provide general external marketing support, as needed. The associate will work closely with the broader Marketing Communications team and internal Subject Matter Experts. To support these initiatives, this position will require travel throughout the year (up to 20%).

    Essential Duties and Responsibilities

    Event Management:
    Responsible for the planning and management of global client events, industry events and sponsorships, community events and dealer show participation.

    • Develop and manage related timelines and logistics.
    • Secure and negotiate sponsorship packages, when necessary.
    • Manage all event logistics, from conception to execution.
    • Manage vendors, contracts and communications with all outside contacts, facilities and partnerships as necessary to execute event vision.
    • Coordinate support from and work with internal SMEs to develop relevant content.
    • Adhere to event budget; forecast and track expenses throughout the planning process; investigate and explain variances; expedite invoice reconciliation and payment.
    • Develop or oversee 3rd party development of promotional materials, including advertisements (print and digital), event program inserts, invitations, microsites or other supporting communication materials.
    • Develop strategies to generate event traffic and deliver our brand/strategic message.
    • Prepare a post-event report to capture best practices and return on investment.

    Website Management
    Support ongoing management and optimization of corporate and global brand websites.

    • Serve as the content administrator of global Content Management System, keeping content updated across all sites.
    • Work with internal and agency resources to ensure integrity of all websites through ongoing maintenance and support.
    • Coordinate with agency partners to track results/metrics and ongoing process improvement.
    • Stay up-to-date on website trends and explore new way to deliver our brand message.

    SUPERVISORY RESPONSIBILITIES
    NONE

    Qualifications - Education and Experience

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, ability and/or competency needed for successful performance in the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Willingness and ability to travel to support corporate event initiatives.
    • High attention to detail.
    • Capable of managing multiple high-profile projects concurrently.
    • Ability to manage third party vendors and internal resources to maintain deliverable timelines
    • Verbal Communication: Requires the ability to compose and verbally deliver information of varying levels, using appropriate grammar, tone, inflection and non-verbal cues, while also listening to and correctly deciphering verbal communication delivered by others.
    • Written Communication: Requires the ability and capacity to communicate ideas, to turn facts and data in compelling stories using appropriate grammar, syntax and sentence structure.
    • Results Oriented: Requires the ability to strive for optimal results by taking responsibility for timeliness, commitment to task and adherence to performance standards and making decisions.
    • Ethics & Integrity: Requires the ability to behave in a trustworthy & transparent manner.
    • Teamwork & Cooperation: Requires the ability to work cooperatively with others and be part of a team with strong team based work experience.
    • Self-Control: Requires the ability to keep emotions under control and to restrain from negative actions or behaviors 
    • Information Seeking: Requires the drive to gain a deeper understanding of work related issues or events by making a concerted effort to gather information and seek out development opportunities.
    • Initiative: Requires the drive to go above and beyond in order to improve or enhance job results and the tenacity to withstand challenges and set-backs along the way.
    • Customer Service: Requires the ability to understand and help/assist both internal and external customers and meet their needs.
    • Flexibility/Adaptability: Requires the ability to adapt to and work effectively within a variety of situations, individuals or groups, as well as understand and appreciate different and opposing perspectives.
    • Interpersonal Understanding: Requires the ability to understand other’s feelings and concerns, and to value individual differences in people.
    • Self-Confidence: Requires the ability to express confidence in dealing with challenging circumstances, in reaching decisions or forming opinions and in handling failures or set-backs constructively.
    • Relationship Building: Requires the ability to effectively build and maintain friendly, warm relationships or networks of contacts with clients/customers.
    • MS Office: Requires demonstrated knowledge of MS PowerPoint for the development of high impact presentations. Requires intermediate knowledge of MS Word and Excel.
    • Time Management: Requires strong capability to prioritize competing demands, manage multiple concurrent tasks and run meetings on schedule.

    EDUCATION and/or EXPERIENCE:

    • Must have a baccalaureate degree with aconcentration in Marketing, Communications and/or business from an accredited U.S. college or university, or equivalent foreign institution.
    • 2 years of related work experience required.
    • Experience with graphic design tools (Adobe Creative Suite or similar) and layout required.
    • Experience using GoToMeeting, Skype for Business or similar virtual meeting tools required.
    • Familiarity and experience using website Content Management Systems (WordPress, SquareSpace).
    • Prior successful event coordination and management experience with a record of staying on time and within a defined budget.
    • Marketing experience and/or the ability to develop marketing concepts.

    WORK ENVIRONMENT:
    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    This description is intended to describe the type and level of work being performed by a person assigned to this position. It is NOT an exhaustive list of all duties and responsibilities required by a person so classified. The job may require additional hours beyond the normal 40-hour workweek.

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