Urban Science

  • Digital Marketing Senior Manager

    Location US-MI-Detroit
    Posted Date 1 month ago(1/21/2020 3:31 PM)
    Job ID
    2020-4287
    # Positions
    1
    Category
    Global Account Management
  • Overview and Summary

    Urban Science is a business-solutions company focused on supporting the needs of the sales and marketing function of the automotive industry. We leverage a scientific methodology to help our clients sell more vehicles, improve profitability and increase customer loyalty.  And we do that by helping solve their toughest challenges including planning an optimal dealership network, improving individual dealer performance and efficiently converting leads into sales. In short, we guide business through science—and we’ve been doing this since 1977.

     

    Urban Science has a unique and best-in-class solution set to market designed to maximize the effectiveness of our clients marketing efforts.  Our solution set requires specific data permissions for activation and as such we are strategically aligning our offerings with marketing technology partners and agencies.  We are looking for a Sr. Manager with a nuanced understanding of digital marketing and client relationship skills to maximize our growth potential with these partnerships. Across our marketing solution set, this position serves a key role bridging client management, product support and business development.  The Sr. Manager must be comfortable interfacing with both external clients and internal product teams. 

    Essential Duties and Responsibilities

    • Under limited supervision, responsible for managing the execution of digital marketing and consumer engagement solution contracts with existing agency and media platform partners.
    • Manage the day-to-day relationship with the client organization (related to the managed contracts), securing new business from those clients, proactive outreach, and maintaining high levels of client satisfaction.
    • Work with leadership to support the execution of digital marketing and consumer engagement solution contracts with existing agency and media platform partners.
    • Act as key interface between external clients, internal product teams, and business development.
    • Liaison directly with internal product teams to ensure client business requirements for new products can be technically supported by our solution set.
    • Support internal contract management activities including CRM system tasks, revenue monitoring and budget support.
    • Ensure consistent product performance and deliverables that are in line with client business strategy.
    • Identify opportunities for Urban Science to expand existing client relationships.

    Qualifications - Education and Experience

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

     

    • Data Savvy: Requires a broad understanding of real-time analytics, and experience working with data to provide clear and insightful recommendations
    • Thought Leadership: Requires ability to apply Urban Science methodologies and new ideas to the client’s mission critical problems to help them drive business
    • MS Office: Requires solid knowledge of MS Excel, Word, PowerPoint, Teams, and Outlook
    • Communication skills: Strong written and verbal skill set required, included ability to communicate concisely and effectively with various levels of leadership
    • Presentation skills: ability to conduct professional presentations with various levels of leadership
    • Analytical Thinking: Requires the ability to understand a situation by breaking it apart into smaller pieces, and/or tracing the implications of a situation in a step-by-step causal way
    • Strategic Influence: Requires the ability to effectively persuade, convince, and influence others in order to gain support to achieve work related goals/objectives
    • Initiative: Requires the drive to go above and beyond in order to improve or enhance job results
    • Time Management: Requires strong capability to prioritize competing demands, manage multiple concurrent tasks and run meetings on schedule
    • Project Management: Project management skills, including the ability to estimate work efforts, define work plans, monitor progress and report schedule variances and scope changes

    EDUCATION and EXPERIENCE

    • University degree required; business or related degrees are preferred from an accredited college or university, or equivalent foreign intuition.
    • Minimum of 7 years related work experience, ideally within digital marketing/media
    • Experience in targeted-audience procurement, media attribution, digital campaign ROI analytics required
    • OEM or Agency experience strongly preferred
    • Familiarity with Media planning and buying mechanics preferred
    • SQL experience a plus

    WORK ENVIRONMENT:

     

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    This description is intended to describe the type and level of work being performed by a person assigned to this position. It is NOT an exhaustive list of all duties and responsibilities required by a person so classified. The job may require additional hours beyond the normal 40-hour workweek.

     

     

     

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